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Energy industry split on ‘zonal pricing’ proposal 

Maximilian Schwerdtfeger
Written By
Published on 8 May 2025
  • Ed Miliband considering new model for energy bills
  • Zonal pricing would see prices match supply and demand
  • Energy companies split on idea
A man looking at an energy bill

Energy secretary Ed Miliband is reportedly considering introducing ‘zonal pricing’ in a bid to bring down bills in high energy generating areas of the UK in what could be the biggest shake up of pricing since the 1990s. 

According to reports from the BBC and elsewhere, Miliband’s scheme would see the price of energy matching supply and demand in that area. 

It would mean in theory parts of the UK that produce a lot of wind, such as Scotland, or solar, such as the South West, would have lower prices than other areas.  

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Greg Jackson, the CEO of Octopus Energy, the UK’s largest domestic energy supplier, was quoted by the BBC welcoming the news, saying it would make the energy system as a whole more efficient and reduce pressure on the grid.

However, there is also opposition to the plans, with some major energy industry stakeholders, including SSE and Scottish Power, reportedly concerned that such a significant change in the market could risk investment and delay projects, which in turn would cost jobs. 

Dale Vince, CEO of Ecotricity, in an interview with the BBC, described the possible move to zonal pricing as a “terrible idea” that will mean “tens of millions of Britons could end up paying more for their energy than they do now”.

Miliband, also speaking to the BBC, said it was “an incredibly complex question” but insisted there needed to be reform of the energy market to get household bills down. 

“There are two options, zonal pricing and reformed national pricing,” Milibans said.

“Whatever route we go down, the bottom line is bills have got to fall, and they should fall throughout the country.”

Written by

Maximilian Schwerdtfeger

Max joined The Eco Experts as content manager in February 2024. He has written about sustainability issues across numerous industries, including maritime, supply chain, finance, mining, and retail. He has also written extensively for consumer titles like City AM, The Morning Star, and The Daily Express.

In 2020, he covered in detail the International Maritime Organisation’s (IMO) legislation on sulphur emissions and its effects on the global container shipping market as online editor of Port Technology International.

He also explored the initiatives major container ports and terminals have launched in order to ship vital goods across the world without polluting the environment.

Since then, he has reported heavily on the impact made by environmental, social, and governance (ESG) practices on the supply chain of minerals, with a particular focus on rare earth mining in Africa.

As part of this, in 2022 Max visited mines and ports in Angola to hone in on the challenges being faced by one of the world’s biggest producers of rare earth minerals.

His most recent sustainability-related work came much closer to home, as he investigated the eco-challenges faced by independent retailers in the UK, specifically looking at how they can cut emissions and continue to thrive.

Max lives in South London and is an avid reader of books on modern history and ghost stories. He has also recently learned to play the game Mahjong and takes every opportunity to do so. He is also yet to find a sport he doesn’t enjoy watching.

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